We thought Nintendo lacking inspiration, weighted with a WiiU that never found its audience, distanced by the PlayStation 4 and Xbox One at higher technological potential … No way! The Japanese manufacturer has an eternal know-how when it comes to create expectation around its products.
Three announcements this year, former tenor gaming has restored its image and showed that we should not bury it too quickly. Others believed there and there are broken teeth (Sega cuckoo!). No long waits, no appearance piecemeal. Nintendo, one that draws when things happen to better sell.
And Nintendo is being cleverly invented promoting a mobile game …! It was even hard to believe that such a communication plan is in place for an application that is expected on iPhone and iPad in the first place. To wait for December 15, the game availability date on the App Store, the Japanese firm distils its ads to hold spellbound potential players that will be willing to pay 9.99 euros for the full version of the game (the first levels are free).
Superstar Apple and Jimmy Fallon
How to explain that a game with such uncommon Enough price for a mobile- app creates such an expectation? The notoriety of Super Mario and his first appearance on smartphone are there for many, but not only to explain the billion downloads expected. Nintendo knows how to create the desire for three months …
It all started when Apple keynote September. Before presenting the new iPhone 7 , Tim Cook brought on stage a prestigious guest, Shigeru Miyamoto, the father of Donkey Kong, Zelda and especially Mario Bros. Enough to jump for joy hardcore fans of the plumber and other iconic brand licensing. And when the man moves, it’s rarely for small ads.
Without that no one saw coming, Miyamoto made a splash by unveiling the first mobile game from Nintendo, relying once again for this new adventure with his favorite character and lucky. For although house licensed Pokémon GO, unexpected success this summer, was born in the mind of Niantic studio. Miitomo first mobile game siglé Nintendo, was more like a social network than a gaming experience. But it would take until the end of year to twirl Mario and his friends “with one hand” on his iPhone. A first wick had been lit by Nintendo.